Growing organic food

PUBLICadolescents, young adults, adults

LEVEL: intermediate, upper-intermediate, advanced

OBJECTIVES: comprehension, speaking, writing


Introduce the students (SS) to the song ‘pure imagination’ without the video. If you wish, you could first get them to listen to the music that precedes the song (the first 25 seconds) and elicit answers on what they think the tone of the song suggests.

Next, SS listen to the entire song (as many times as required) and fill in the blanks (lyrics of the song in document below).

Answers to the song: world; imagination; begin; creation; paradise; change; nothing; know; wish



Once all the answers have been correctly identified, get SS to read the song and use the following guiding questions to encourage discussion and elicit vocabulary:

  • What is the song is about? imagination/ a world of imagination
  • What does imagination do?  it changes the world
  • How can/ has human imagination changed the world? Can you give examples? human imagination has made a lot of things possible, from fire to computers, different means of transport etc…
  • These are ways that human imagination has changed the world positively. What about the negative changes that imagination has created? wars, nuclear weapons, atom bombs…


watch  VIEWING

You should pause the video at various intervals to check comprehension and elicit vocabulary. You could simply ask SS to describe everything they have seen in between the pauses. The risk factor however is that you may be faced with some very speechless SS or a few talkative ones who eclipse the rest of the class.

The following plan suggests the time intervals and the questions you could use to guide their thought processes.

[Pause after 2 min 05 seconds]

Guiding questions with expected answers

  • Who is the hero of the film?  a scarecrow
  • What does a scarecrow normally do? it is generally used by farmers to scare away birds that ruin crops
  • Where does the scarecrow work? in a food factory
  • What is his job at the factory? he’s a repairman
  • Which incidents does he witness at the factory?  cow being pumped for milk and chicken injected to make it plumper
  • How do these incidents make him feel? sad/ upset/ depressed…
  • What do you think he will do next?

[Pause after 3 min 05 seconds]

Guiding questions with expected answers:

  • Where does the scarecrow reach? home
  • What is his state of mind at the time? sad/ upset/ depressed…
  • What does he see? a red chilli
  • What does he do? he starts cultivating his own food, and makes open sandwiches from fresh produce
  • Does he have many clients?  no, just one at first
  • Do you think his clientele will grow? yes
  • Why?
  • What is the message of the film? “cultivate a better world”

These questions are meant to guide the discussion. You could use either use them or adapt them to suit your needs.

  • How can we cultivate a better world? What is sustainable food? Why is it important?
  • What do you think is the relationship between the song and the video? Why do you think the makers of the video chose this particular song?
  • Why do you think this video was made?

Explain at this point that the document is actually just an advertisement for Chipotle Mexican Grill. It was made to raise awareness of the importance of cultivating sustainable food but is also effective advertising for its own chain of fast food restaurants.


group_project  GROUP PROJECT

You could get SS to create posters (in groups) that raise public awareness about this particular issue or about sustainable development in general.



Come with me

And you’ll be

In a world of

Pure imagination

Take a look

And you’ll see

Into your imagination


We’ll begin with a spin

Traveling in a world of my creation

What we’ll see will defy explanation


If you want to view paradise

Simply look around and view it

Anything you want to, do it

Want to change the world?

There’s nothing to it


There is no life I know

To compare with pure imagination

Living there, you’ll be free

If you truly wish to be


If you want to view paradise

Simply look around and view it

Anything you want to, do it

Want to change the world?

There’s nothing to it


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